Listopia

The most wanted Christmas gifts: what Listopia lists reveal

What 170 Christmas lists from 2025 really ask for: the median gift price is €25.99, a list contains 8 gifts, and clothing is the most requested category.

By Steven Dieu, founder of Listopia
Updated on 4 min read Our selection method
Seven gift packages aligned from the smallest to the largest, such as the bars of a graph

The essentials in five figures

The 2025 Christmas lists from Wishfast, now Listopia, at a glance.

  • 25,99 €

    Median price of a gift requested

  • 78 %

    Of gifts cost €50 or less

  • 8

    Gifts per list, median

  • 56 %

    Of lists request clothing

  • 37 %

    Of gifts reserved before Christmas

How much does a gift cost?

A median of €25.99, with 60% of gifts costing €30 or less.

One gift in four costs €15.99 or less; three in four cost €46 or less.

  • Less than 10 €

  • €10–€20

  • €20–€30

  • €30–€50

  • €50–€100

  • €100–€200

  • More than 200 €

1,933 prices recorded across 150 lists.

How many gifts on a list?

A median of 8, an average of 19: family lists explain the difference.

A father shows the family's Christmas list on his phone to a grandmother and two kids around a table
  • 8

    Gifts per list

  • 5

    Gifts per person

  • 39 %

    Of lists are family lists, with a median of 5 people

The most requested categories

Clothing comes first: 56% of lists, ahead of beauty (41%) and home (38%).

A plum-coloured jumper, white trainers, a perfume bottle, a candle, a book and headphones on a wooden table
  • Clothing, footwear and accessories

  • Beauty and perfumes

  • Home and decoration

  • High-tech and audio

  • Books, comics and mangas

  • Kitchenware and tableware

  • Outings, experiences and subscriptions

  • Sport and outdoors

  • Jewellery and watches

  • Board games and puzzles

  • Gift cards and vouchers · 21 %
  • Toys · 18 %
  • Gastronomy and beverages · 18 %
  • Arts, crafts and stationery · 13 %
  • LEGO and construction games · 12 %
  • Video games and consoles · 11 %
  • Music and instruments · 10 %
  • Money or contributions · 8 %
  • DIY, garden and car · 7 %
Share of lists that contain at least one gift in the category.

21% of lists also request a gift card, and 8% request money or a contribution.

Where are the gifts chosen?

Amazon is on 61% of the lists; 62% of gifts have a link to a merchant.

  • Amazon

  • Fnac

  • Sephora

  • Decathlon

  • Cultura

  • Zalando

  • H&M

Merchants in at least 10 lists.

How many gifts are reserved?

37% of the gifts requested were reserved by a relative before 25 December.

By default, the person receiving the list does not see who reserved what.

A young woman sitting on a rug wraps a gift with kraft paper and ribbon near the Christmas tree
  • Of gifts reserved before Christmas

  • Lists have received at least one reservation

  • Gifts reserved on these lists

What it changes for your list

Some specific wishes, at various prices, with a link when it exists.

  • Focus on €10–50: this is the price range of 67% of requested gifts.

  • Around ten ideas are enough: the median list contains 8.

  • Add the product link, and the size or color for a garment.

  • Leave room for an outing or a contribution to a project.

The method

Christmas lists created between 1 October and 24 December 2025 on Wishfast, now Listopia.

  • Sample

    287 lists named “Noël” (with or without the accent), “Christmas” or “Xmas”, including 170 with gifts, excluding test lists.

  • Price

    1,933 usable prices across 3,224 gifts. Excluded: 1,233 without prices, 41 unreadable, 11 over €5,000, 4 at €0 and 2 price ranges.

  • Categories

    Title keywords, then retailer website: 75% of gifts categorised, with 96 out of 100 correctly categorised in a manual check.

  • Anonymity

    Only totals, never on less than 100 gifts or for a category or merchant present in less than 10 lists.

  • Limits

    First Christmas season of the service: these lists do not represent the French.

  • Update

    Calculated on 20 October 2026. The September 2026 survey counted 3,229 gifts; the median and proportions are unchanged.

Open data

All figures are available in CSV under a CC BY 4.0 licence. You can reuse them with credit to Listopia.

To cite: “Listopia Christmas List Barometer 2025, listopia.fr”.

Frequently asked questions

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